Hybrid Virtual award ceremony of WOW AWARDS ASIA 2020

MIE was awarded the Silver Experiential Marketing Award for the “Best B2B Programme of the Year” for the North East Food Show 2019 (4th to 6th December 2019) at the recently concluded WOW AWARDS ASIA 2020.The Award ceremony took place on 14th August 2020 on a digital platform or as the Organisers called it, a “Hybrid Virtual” platform for Live Events which is a completely new trend owing to the Pandemic situation we are currently living through.

WOW AWARDS ASIA is the region’s largest and longest running business and recognition platform for the event industry and since 2009, WOW Awards have been the epitome of cultivating and celebrating excellence in the creation of LIVE events. 2020 marks the 12th anniversary of WOW Awards – Asia’s largest business & recognition platform for the Experiential Marketing, MICE, LIVE Entertainment & Wedding Industry. Participation is from all over the Asian Subcontinent and encompasses a huge variety of Categories and Companies / Government Organisations from all over Asia and the Middle East.

As the only Government entry to make it to the finals, it is high honour indeed for the Government of Meghalaya and the Meghalaya Institute of Entrepreneurship (MIE) supported by the Directorate of Food Processing (DOFP), to be awarded on the same platform with the giants of the Exhibition and MICE industry.

“Awards are a great reaffirmation of the effort put in by our teams on product promotion and audience engagement” – Director, Meghalaya Institute of Entrepreneurship

With close to 24 crores worth of food business having been generated over 3 days for participants, the North East Food Show 2019 is in itself, also a record setter of sorts as it is the first time in its 50 year history that a global brand like SIAL has ever partnered with a State Government and the first time it has ever done two events in the same country in the same year and at the regional level

MIE attributes the success of the event first of all to the tremendous support and encouragement of the Honorable Chief Minister, Shri Conrad K Sangma, who led from the front, Honorable Minister for Agriculture Shri. Banteidor Lyngdoh, Union Minister for Youth Affairs & Sports, Shri Kiren Rijiju, Union Minister of State, Ministry of Food Processing, Shri Rameshwar Telli, Chief Minister of Tripura, Shri. Biplab Kumar Deb, Shri. Pema Khandu, Chief Minister, Arunachal, Shri. B.S. Pant, Minister for Tourism, Civil Aviation, Commerce & Industry, Sikkim, the Chairman of the Meghalaya Farmers (Empowerment) Commission, Shri. K. N. Kumar, IAS, Dr. P. Shakil Ahamed, IAS, Principal Secretary, Agriculture, the Commissioner & Secretary Agriculture, Shri. P. Sampath Kumar, IAS, Dr. D. Vijay Kumar, IAS, Commissioner & Secretary, Planning, Smti. M. N. Nampui, IAS, Secretary Agriculture, the Chief Minister’s Office, the Directorates of Food Processing, Agriculture, Horticulture, Research & Training, the Indian Institute of Hotel Management Catering and Applied Nutrition (IHMCAN), Shillong, the Indian Culinary Forum (ICF), the Purchasing Professionals Forum-India (PPFI), Forum of Indian Food Importers (FIFI) and specially to Inter Ads, SIAL India and Comexposium.

The MIE dedicates this award to all the entrepreneurs, private companies, LLPs, LLCs, OPCs, SMEs, SHGs, Cooperatives, FPOs, FPCs and Societies etc. who responded to our invitation to participate in the NEFS 2019 and who, I am sure, have benefited greatly from their experiences.

Lastly and most importantly MIE dedicates this award to the entrepreneurs, teams, institutions and departments behind the scenes who made it all possible – RockSki EMG, InTown Solutions, Veritas Communications, Blendink, Artful Arts, Walk With Nine Lives Holidays Tours and Travel, Angel Tourism, the team of COLKS and the North East Entrepreneurs’ Alliance (NEEA), the faculty and students of the IHMCTAN, the Deputy Commissioner, East Khasi Hills, the Superintendent of Police, East Khasi Hills, the Water Resources Department, East Khasi Hills, the DMHO, East Khasi Hills, the Directorate of Commerce & Industries, the Superintendent of Police (Fire Service), the Shillong Recreation Ground Trust (SRGT), the Shillong Sports Association, the Director of Sports and Youth Affairs, the State Sports Council and finally the staff and personnel of MIE, 1917iTEAMS and the Directorate of Food Processing (DOFP) without whom this event would never have been possible.